This week while I was working with a client to make sure that I fully understood their service, I was reminded once again of the absolute importance of keyword research and understanding people’s searching behavior on the internet.

You’ve probably had this discussion in your mind in the past.

“Why aren’t people finding my website”

To answer this question properly you need to ask another.

“What words do people type into the search engines when they are looking for your product or service?”

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Categories : Keyword Research, Local Search Optimisation, Search // Add Comment »

Understanding Local Search and how to optimise your website for Local Search is one of the most important things that you as a business owner can learn. The requirements are very simple and ignoring local search opportunities is like telling a customer that you just don’t feel like selling them anything today. [Read more →]

Categories : Company, Local Search Optimisation, Search // Add Comment »

I am so often amazed when talking to other business owners or reviewing their online marketing activities when I find that they have not optimised their online business positioning for Local Search. What is Local Search? Well typically when you search for a product or service you focus on keywords that describe the “what”, that is the product, its features, the business category or the product name. Local Search includes the “where” as well which includes information such as the town or suburb name, the street address, the postcode and even the latitude and longitude.

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Categories : Search // Add Comment »