Ok I’m going to show you the results of a short test that I recently ran using video to try to get a high google ranking. I’ve been hearing a lot lately about people using Youtube videos to secure positions in the search engine results which then bring traffic back to their website.

So I thought I’d conduct a test of my own.

How I ran the Online Video Test

1. I produced a video recently called “Understanding backlinks and anchor text” as an explanatory video on these two concepts which are important to search engine optimization.
2. I then went to Tubemogul.com and created a free account. Tubemogul is a website which allows you to distribute video to multiple video sites easily. You simply upload the video to the Tubemogul website once and it then uploads it to the other sites saving you the time and effort. (Note you still need to setup your own account with each of these other video sites before you upload to Tubemogul…but hey it’s only once)
3. When I uploaded the video I “tagged” it with a number of related keyword phrases such as SEO, search engine optimization, backinks…that sort of thing, in addition to tagging it with the phrase “understanding backlinks and anchor text” itself.
4. Then I simply published the video using Tubemogul

The Results

I must say that I was blown away….after 1 week here are the results.

Searching for the phrase understanding backlinks and anchor text (broad matched) I have a listing at Position 4 on Page 1 of Google. Click here to view the results.

Searching for the exact phrase “understanding backlinks and anchor text” (phrase matched) I have the top 7 of 10 places in the google search results. Let me say that again as it bears repeating….the top 7 results are either direct links to my video or to pages where my video is shown as a related video. Click here to view the results.

I even get 3 Page 1 Google rankings for the phrase understanding backlinks.

Now these results are great and demonstrate the ability of online video to get high search rankings. However it is important to remember that you want to target phrases that get decent search traffic and that are relevant to your niche or business.

How can you use this for your business?

You simply need to be a little bit creative when figuring out how to use video. You could do a product review of your own product or a “how to” video. They are always well received as people are always looking for shortcuts.

Once you have an angle for the video worked out it’s simply a matter of doing some basic keyword research so you have an idea which keyword phrases are popular and have low to moderate competition.

Be sure to include a website address at the end of the video so if people are interested they know where to go to get further information.

And that’s it. Online Video works…google loves it and ranks it quickly. Why not give it a go yourself.

Categories : Search Engine Optimisation, Video //