Email Marketing
Email Marketing Services delivered by Market Reach are an efficient and cost effective way of connecting with customers, driving online and offline sales, whilst allowing you to focus on doing what you do best.
Based on the Sunshine Coast, Market Reach is a leading email marketing company providing email marketing services to businesses in Brisbane, Sydney, Melbourne, and throughout Australia. Businesses ranging from large multi unit retailers to entrepreneurial small businesses on the fast track to growth.
The Benefits of Email Marketing?
Cost Effectiveness - Email marketing is extremely cost effective when compared with other forms of marketing.
Trackability - Every aspect of an email marketing campaign can be tracked including view and open rates, file downloads and clickthroughs, allowing you to tweak and improve your email copy and designs to icontinually improve outcomes.
Measurability - The results of email marketing can be easily measured by a simple Return on investment analysis comparing email send costs versus any sales generated from the email campaigns.
Automation - Email marketing software can allow you to automate many customer inquiry and customer service messages. As part of a well designed sales funnel, an automated email system can keep in contact with customers until they are ready to do business with you. Email marketing is a key component of your lead generation system.
What are the applications for Email Marketing?The first application that comes to mind when thinking about email marketing is are newsletters. However, newsletters however are just an extremely small part of the email marketing universe which includes:
- Delivery of coupons and promotional messages
- Transactional emails which are generated during the course of business can be tailored to contain marketing messages
- Emails to inform or educate
- E-Zines
E-Courses delivered over time automatically - Emails to offer products for sale as part of the process of moving customers down the sales path of products and services that you have for sale
- Emails to deliver blog or news entries to those who do not subscribe to your blog using RSS
How are our Email Marketing Services Delivered?
As an email marketing company, we work as a partner to your business, taking care of the details of email marketing.
At Market Reach, we have found that by taking care of the tactical aspects of email marketing, that is the list management, email template design, campaign management and bounce management, we can bring our experience to bear and create positive outcomes for clients, much more quickly and more cost effectively than if they tried to do it all themselves.
What this means is that we take care of the following tasks.
List Management
The work involved with importing your list from spreadsheets or other CRM systems into the email management system, segmenting and testing the list, purchasing third party lists, and sourcing joint venture opportunities to promote to other people's lists.
Email Template Design
Designing multi use email templatesMonitoring email template performance in different email clients.
Campaign Management
Creation and execution of email marketing campaignsCreation and execution of autoresponder sequences such as those used in automated follow up campaigns.
Campaign Reporting & Bounce Management
Reviewing and tracking the results of the email marketing campaignsManaging bounced emails and unsubscribe requestsEnsuring compliance with Privacy legislation.
Our Email Marketing Packages
Market Reach offers several Email Marketing Packages which are designed to cater for your different volume requirements. Why not review them and give us a call.
If you are interested in learning more please Contact Us to discuss how we can help.
