Local Search Optimisation

Local Search Optimisation ensures your business gets found by your most important customers, those in your local area!

What is Local Search?

Local search refers to searches conducted by consumers for a product or service where they also specify a geographic or location requirement as well. For example, If you were looking for a plumber to fix your bathroom, or a restaurant to eat out at or a car dealership from which you would like to conduct a test drive you might search for:

Plumber Brisbane
Maroochydore Bar
Holden Dealer Parramatta

Why is Local Search Important?

For a majority of businesses which service a specific geography, there is no requirement to have their websites appear in a general search for their product or service. That is a search which includes no geographic modifier.

If your business can only service clients in your specific area, then inquiries from other geographies are simply a waste of time and money.

Also, the competition to get on the first page of search results for the term Builder in Google is much tougher than getting on the first page for the search term Builder Noosa.

Local Search Optimisation is a subset of Search Engine Optimisation and is important to ensure that your website will get found by those customers in your local area and that you are optimised to receive their inquiries.

Who is Local Search Optimisation for?

Local Seach Optimisation is important for both small businesses with a specific geographic focus as well as larger multi unit retailers or national businesses which have a need to deliver products or services locally.