Website Optimisation
Website Optimisation Services designed to get your website top rankings
- Do you have a website that does not appear anywhere online except for searches for your company name?
- Are you aware of the keyword phrases that people are using to search for your goods or services? Do you want your website to rank for these keyword phrases?
- Are you looking for assistance to make sure the investment in your website is not wasted by making it rank for the right keyword searches, so that it brings increased traffic, leads and sales?
Do you have an existing website that simply does not rank in the search engine results other than for searches for the company name? Business owners often take this to mean that the website is search engine friendly. It doesn’t.
We are able to turn around your existing website so that it gets traffic and converts that traffic to sales.
It is a one off Optimisation fee that includes the following work:
Keyword Phrase Research, Market Research and Recommendations
Identify the primary and secondary keyword phrases to be targeted based on target market, target audience and competitor site reviews (Maximum of 10 keyword phrases although the site will be optimised so that it can rank for many more keyword phrases)
Ranking of selected keywords by traffic volume, competition levels and the online commercial intent. i.e. the likelihood that this keyword will lead to a purchase.
Identification and ranking of competitors websites for each of the main selected keyword phrases.
Initial Keyword Ranking Report & Baseline Traffic Review
Prior to any optimisation work being conducted we run a keyword ranking report to show where the website currently ranks for a chosen keyword phrases.
In addition we review existing website traffic as a baseline metric by which we can judge the performance of the SEO work to be conducted.
Structural SEO Improvements
Review, edit or creation of Robots.txt file to minimise duplicate content issues
Review, edit or creation of a proper sitemap.xml file which is to be submitted to the search engines
Setup of a Google Webmaster Tools account for the website
Installation of Google Analytics
Submission and verification of the website to Google, Yahoo and Bing
On Site Website Techniques
Drafting the Title Tags and Meta descriptions for the home page and the primary service or product category pages
Creation or modification of existing pages to target the selected keyword phrases
Rewrite parts of your website copy to facilitate ranking
Off Site Techniques
We conduct a social bookmarking campaign to assist in getting the optimised pages indexed quickly by the search engines
Timeframe?The typical optimisation project is a four week implementation after which you should notice changes to your websites search engine rankings within 2 weeks of making the changes live.
Week 1 – Keyword Research, Market Research and Competitor research
Week 2 – We document our recommendations in a detailed analysis report
Week 3 – We liaise with your web designers and developers to implement the changes
Week 4 – Social Bookmarking campaign and link submissions to start the reindexing process
It is a one off Optimisation fee that includes the following work:
Keyword Phrase Research, Market Research and Recommendations
- Identify the primary and secondary keyword phrases to be targeted based on target market, target audience and competitor site reviews (Maximum of 10 keyword phrases although the site will be optimised so that it can rank for many more keyword phrases)
- Ranking of selected keywords by traffic volume, competition levels and the online commercial intent. i.e. the likelihood that this keyword will lead to a purchase.
- Identification and ranking of competitors websites for each of the main selected keyword phrases.
Initial Keyword Ranking Report & Baseline Traffic Review
- Prior to any optimisation work being conducted we run a keyword ranking report to show where the website currently ranks for a chosen keyword phrases.
- In addition we review existing website traffic as a baseline metric by which we can judge the performance of the SEO work to be conducted.
Structural SEO Improvements
- Review, edit or creation of Robots.txt file to minimise duplicate content issues
- Review, edit or creation of a proper sitemap.xml file which is to be submitted to the search engines
- Setup of a Google Webmaster Tools and Bing Webmaster Tools accounts for the website
- Installation of Google Analytics
- Submission and verification of the website to Google, Yahoo and Bing
On Site Website Techniques
- Drafting the Title Tags and Meta descriptions for the home page and the primary service or product category pages
- Creation or modification of existing pages to target the selected keyword phrases
- Rewrite parts of your website copy to facilitate ranking
Off Site Techniques
- We conduct a social bookmarking campaign to assist in getting the optimised pages indexed quickly by the search engines
Timeframe
The typical optimisation project is a four week implementation after which you should notice changes to your websites search engine rankings within 2 weeks of making the changes live.
- Week 1 – Keyword Research, Market Research and Competitor research
- Week 2 – We document our recommendations in a detailed analysis report
- Week 3 – We liaise with your web designers and developers to implement the changes
- Week 4 – Social Bookmarking campaign and link submissions to start the reindexing process
Information on pricing can be found on our SEO Packages page.
If you are interested in seeing whether our Website Optimisation services would be suitable for you contact us and we can start the discussion.
What our clients say?
