Social Media Marketing

Social Media Marketing is marketing through the use of new online social communities, blogs and social media applications to create buzz about your product or service, build inbound links to your website and engage with consumers.

The three main Social Media Marketing Opportunities include:

Social Media Networks: These include sites such as Facebook, Myspace and Beebo. These are online communities where friends can interact and share information with each other. The naturally viral nature of these online social networks can be leveraged to increase awareness about your company, your product or service. Market Reach can assist in the creation of online profiles for your business and leverage the social mechanisms of the websites to promote your business.

Social Bookmarking: Social Bookmarking sites can be compared to your "favourites list" on your web browser which lists websites you want to keep a track of. However instead of keeping this list on your computer, it is stored on a website where your list can be "tagged" or labelled with specific keywords. The community nature of these online bookmarking sites allows other people to discover interesting sites and content whcih hopefully will include yours. This process brings natural traffic as well as building inbound links to your website which assist in search engine discovery and ranking.

Social Web Applications: Social web applications includes such websites as You Tube, Digg and Stumbleupon whereby user generated content and rankings allow you to engage a new audience and educate them about your company. These applications can bring a flood of new website traffic to your website and improve inbound links to your content.

How Social Media Marketing can assist your business?

Social Media Marketing initiatives create opportunities to:

• Generate inbound traffic to your website
  
• Create buzz around your website, product or service
  
• Build inbound links to your website for the search engine ranking benefit
• Build Loyalty
• Conduct market research
• Drive website traffic
• Engage with customers where they are hanging out online

So what do you actually "do" in Social Media Marketing?

What actually get's done depends on what your business needs and which of the Social Media Opprtunities can benefit your business.

Social Media Networks

Here there is a real opporuntiy is to leverage the community aspect of the social network and the features of the network platform itself.

For example, Facebook, which is one of the leading Social Networks provides business friendly features such as "Facebook Pages" for your business. These pages integrate with the social functionality of the network and as people become "fans" of your page and interact with your page, their friends "see" this interaction and are compelled through the viral nature of the system to come and see what is going on.

We work with you to create and post relevant and interesting content which is of interest to your customers

Social Bookmarking

Social Bookmarking is about building links to your website in the social bookmarking paltforms. We help select and create interesting content which we bookmark broadly leveraging software tools to help speed the process up.

The goal here is to help people fin your content and become new visitors and encourage them in turn to bookmark your content.

Social Web Applications

The goal here is to help you create content that is valuable, is of interest and that can travel and publish this content frequently in Applications like Stumbleupon, in You Tube.

The goal is to generate traffic, interest, engagement and trust. This gives you the best chance at getting the sale.

If you are interested in learning more please Contact Us to discuss how we can help.